10,000% increase in organic traffic.
Here's how we did it.
The Client
Learn Keys by Ben
National SEO Campaign
Learn Keys by Ben is an online piano lesson SAAS. By paying a small, monthly fee, a user gains access to the entire online piano course created by Ben Camp.
The Problem
The Piano Lesson industry is highly competitive, and a new website will struggle to generate any organic traffic. Low cost SAAS products require high volumes of new users. Without organic traffic, getting enough traffic to gain new students from ads would be too costly to be worth it. The other challenge is that all of the great content on the site is gated by subscription, so most content pages would not rank.
Services We Provided
- Content Creation
- On-page Optimization
- Link Building
Our Strategy
We employed a content and link building strategy. The main focus was to create an in-depth article carving out a section of the highly competitive industry. Our focus was to rank the article for keywords that focused on adults learning to play piano.
The Results
10,000%
increase in organic traffic
1200+
potential new students per month
Page 1
national ranking for 20+ keywords
Keyword Rankings
Not only did the strategy work for the keywords focusing on adults learning piano, we were able to hit the first page for the most competitive two keywords, “Learn Piano” and “Learn to Play Piano”.
Monthly Traffic Increase
As a result of our on-going SEO efforts, the major increase in organic rankings resulted in an increase from almost 0 organic traffic to over 1200 targeted users visiting organically each month.
Monthly Traffic Sources
70% of the website traffic comes from search engines. Throughout a thirty day period, an average of 1200+ users now find the client's website by searching online for piano lessons. Since direct traffic represents returning current students, 70% of the traffic are potential new customers.
